My guest today wrote THE book on branding.
David Brier is an authority on making sure your brand is unmistakable and impossible to be ignored. We get into what a brand really is and what it means.
David talks about the importance of crafting a brand story BEFORE you just start marketing and gives us his thoughts on what a logo should mean for an organization plus what companies are doing wrong.
What if you could tap into the exact brand strategies that have generated over $1B in sales? (and continue to generate millions in revenue everyday for companies across the globe?)
- As a brand, you're either understood or misunderstood. There's no in-between.
- As a brand, your value is obvious or you've lost the sale (often to inferior brands with superior branding).
- As a brand, your value and relevance are clear or you're being pigeonholed either adding to the noise out there or rising above the noise.
The brand strategies David uses eliminate the wasteful tactics, the lost sales, and the confusing messages brands put out every day.
The fact is "Great brands are made."
And every day, millions (literally) of dollars in revenue are made by clients (from startups to established brands) using the branding and design solutions he creates exclusively and their application of the insights he helps them learn and implement.
David is a branding veteran who for over three decades has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work's been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications.
He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities.
David is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need which has called "the branding bible."