Episode 7

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Published on:

22nd Apr 2020

David Brier - What is a brand? What does it mean? How can your brand be unmistakable and impossible to be ignored?

My guest today wrote THE book on branding.

David Brier is an authority on making sure your brand is unmistakable and impossible to be ignored. We get into what a brand really is and what it means.

David talks about the importance of crafting a brand story BEFORE you just start marketing and gives us his thoughts on what a logo should mean for an organization plus what companies are doing wrong.

What if you could tap into the exact brand strategies that have generated over $1B in sales? (and continue to generate millions in revenue everyday for companies across the globe?)

  • As a brand, you're either understood or misunderstood. There's no in-between.
  • As a brand, your value is obvious or you've lost the sale (often to inferior brands with superior branding).
  • As a brand, your value and relevance are clear or you're being pigeonholed either adding to the noise out there or rising above the noise.

The brand strategies David uses eliminate the wasteful tactics, the lost sales, and the confusing messages brands put out every day.

The fact is "Great brands are made."

And every day, millions (literally) of dollars in revenue are made by clients (from startups to established brands) using the branding and design solutions he creates exclusively and their application of the insights he helps them learn and implement.

David is a branding veteran who for over three decades has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work's been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications.

He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities.

David is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need which has called "the branding bible." 

CONTACT DAVID:

David's Book | Website | LinkedIn | YouTube | Instagram | Twitter

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About the Podcast

5 Questions with Frank Mengert
5 Questions with Frank Mengert is a podcast for those who want to do more in their life and career. Interviews with entrepreneurs, solopreneurs, intrapreneurs, business leaders and others who share their origin stories and lessons that shaped them.
5 Questions with Frank Mengert was born out of my quest to change the perception of what we see on social media and what real life is all about. Life is not all about models, bottles, boats, jets, fashion, and people showing off stacks of cash.

As someone who is working on his 4th company, I've ridden the rollercoaster of being an entrepreneur while also having the experience of having been an intrapreneur working for corporate.

This podcast will show you a look into the lives of people just like you. People who you can relate to who have been where you have been and who are now where you might aspire to be someday.

If someone else had done it before you, there is a way for you to achieve those goals. If you are feeling stuck or have hit that wall. Tune in to hear about how others have been successful overcoming challenges to conquer their desires.

About your host

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Frank Mengert

Frank B. Mengert is the founder of ebm, a leading provider of employee benefits technology solutions. He brings an energetic spirit and a unique, sought after level of expertise to the world of HR and benefits.

As a leader in the employee benefits technology field, he has helped bridge the gap between insurance and technology driven solutions for brokers, consultants, carriers and employers nationwide.

He founded ebm with the mission of providing brokers and benefits consultants with an outsourced, affordable approach to leverage best-in-breed technology solutions. Under his direction, ebm has been able to develop partnerships in all 50 states across the U.S. strategically working with many of the top ten benefit consultants, as well as large regional players and local state-based firms.

Frank is also a nationally recognized speaker on benefits technology, podcast host, contributing writer for Inc and Forbes, a member of the Young Entrepreneur Council (YEC), and a member of the board of directors for the Cystic Fibrosis Foundation.