Episode 8

Published on:

27th Apr 2020

Mary Henderson - What is a personal brand? It's more than values, authenticity, story telling and social media.

Today my guest is Mary Henderson. A personal branding expert and coach. If you think that a personal brand is all about values, authenticity or story telling and showing up on social media – you have got it all wrong. Mary has solid and actionable advice she shares to commercialize your brand plus a prediction into the future you’d never expect from a branding expert.

WHAT SHE DOES: Helps Coaches, Consultants & Corporate Professionals commercialize their Personal Brand so they can monetize their expertise and become industry experts online and offline.

WHY IT MATTERS: In today’s digital economy, your Personal Brand is the ONE thing nobody else can BE or replicate, especially if you’re a Business Coach, Consultant or Solo Business Owner. People are buying YOU (i.e. Personal Brand) as much as the products or services your provide.

WHAT MAKES HER UNIQUE: You can take the girl out of tech, but you can’t take the tech out of the girl! She grew up professionally in the IT industry and tech and algorithms are in her blood. As a result, She’s developed a unique, proprietary algorithm around Personal Branding that helps you get clear on - what you do (your uniqueness) , who you serve (your target audience), what you stand for (your mission), what you promise (your authority).

HER STORY: Having spent the past 14 years both creating and running her own digital agency, along with working as a Coach & Consultant for clients such as Open Universities, UNSW, Entrepreneurs & Coaches, she has a unique perspective & passion for the importance of Personal Branding in today’s marketplace.

HOW IT WORKS: She has an online coaching program, 1:1 private coaching, group workshops, consulting.


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About the Podcast

5 Questions with Frank Mengert
5 Questions with Frank Mengert is a podcast for those who want to do more in their life and career. Interviews with entrepreneurs, solopreneurs, intrapreneurs, business leaders and others who share their origin stories and lessons that shaped them.
5 Questions with Frank Mengert was born out of my quest to change the perception of what we see on social media and what real life is all about. Life is not all about models, bottles, boats, jets, fashion, and people showing off stacks of cash.

As someone who is working on his 4th company, I've ridden the rollercoaster of being an entrepreneur while also having the experience of having been an intrapreneur working for corporate.

This podcast will show you a look into the lives of people just like you. People who you can relate to who have been where you have been and who are now where you might aspire to be someday.

If someone else had done it before you, there is a way for you to achieve those goals. If you are feeling stuck or have hit that wall. Tune in to hear about how others have been successful overcoming challenges to conquer their desires.

About your host

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Frank Mengert

Frank B. Mengert is the founder of ebm, a leading provider of employee benefits technology solutions. He brings an energetic spirit and a unique, sought after level of expertise to the world of HR and benefits.

As a leader in the employee benefits technology field, he has helped bridge the gap between insurance and technology driven solutions for brokers, consultants, carriers and employers nationwide.

He founded ebm with the mission of providing brokers and benefits consultants with an outsourced, affordable approach to leverage best-in-breed technology solutions. Under his direction, ebm has been able to develop partnerships in all 50 states across the U.S. strategically working with many of the top ten benefit consultants, as well as large regional players and local state-based firms.

Frank is also a nationally recognized speaker on benefits technology, podcast host, contributing writer for Inc and Forbes, a member of the Young Entrepreneur Council (YEC), and a member of the board of directors for the Cystic Fibrosis Foundation.